Corporate PR
B2B specialists with over a decade of experience across different industry verticals, we custom-create effective communications strategies for both corporate clients and new-to-market businesses.
We employ specialist English and Arabic writers with PR and journalistic backgrounds and leverage the strengths of our in-house professional resources to deliver results across traditional print media and broadcast channels, as well as the fast-paced digital and social media environment.
Digital Media
Social media is regarded today as an impactful and efficient tool in shaping perceptions, promoting businesses and driving revenue. Powerful and often unpredictable, digital media works best when approached holistically and integrated into a wider marketing strategy.
We look in detail at clients’ business model, their vision, values, financial targets, budget restraints and their online footprint as well as that of their competitors. With an analytical outlook of all MARCOM components, we design social media strategies aimed at supporting overall business goals while complementing the marketing mix and above all driving revenue.
Strategic Advisory
We’ll ask plenty of questions to ensure we understand your business and objectives, and then research, devise and implement effective campaigns – on time and to budget – delivering results that exceed expectations.
Our experienced team provides strategic advice for success around business-critical issues, plans and projects, public affairs campaigns and engagement with stakeholders and communities.
Event PR
Turnkey corporate event management is another aspect of the communications mix where we can add value to your business through effective message dissemination.
We manage all aspects of an event, whether it’s participation at a major conference or industry seminar, product launch, exhibition, press conference or full on-site press office organisation. We can also take care of venue booking, set-up and on-site branding.
Sustainability Initiatives
We are also a leader in sustainable communications, supporting several clients in eco-friendly initiatives including the launch of the first carbon neutral vehicle in the Middle East.
We also work closely with the international carbon offset organisation myclimate.org and with Green Globe, the leading authority on sustainability in the travel and tourism industry.
Consumer PR
A keen insight into consumer behaviour motivation and an in-depth understanding of the Middle East regional markets is the basis of our success in the consumer arena.
From new hotel and restaurant launches to healthcare services and retail to charity initiatives, we bring senior level strategic advisory capabilities and dynamic campaign strategies to the table. We provide solutions throughout the entire communications journey, ensuring the results and quality assurance our clients demand.
Crisis and Reputation Management
We carefully track all issues relating to corporate image and every effort is made to pre-empt potential issues or crises. Why wait for a crisis before putting a crisis management plan in place?
In times of crisis, speed, transparency and effectiveness of message are critical. With crisis management plans prepared well in advance of any situation, we can help manage and mitigate any potential damage to your organisation’s reputation.
Internal Communications
We can manage content and supervise the entire internal messaging process, from concept to delivery. This comprehensive service covers newsletters, brochures, annual reports, intranet messaging and websites.
Involved, informed and motivated employees perform better – and produce stronger results – so keeping them in the loop and engaged is a top priority. Whether you’re going through a change or it is business as usual, we can devise an effective programme that is right for your team.
Corporate Social Responsibility
Most industries and organisations are becoming increasingly aware of the business case for CSR and how it is improving best practices, winning business, reputation management, enhancing the brand and engaging existing or new stakeholders in addition to promoting your brand differentiation.
We can help encourage your customers to feel good about your brand, campaign or initiative. We understand how quickly trends change and the importance of capturing and maintaining the attention of your audience.
Bespoke Research
- SM content
- Company brochures
- Business and marketing plans
- Editorial, feature articles etc.
Specialist Tools/Expertise
- Consultancy packages for communications strategies to reach Gen X and Boomers
- Image audits
- Arabic language audits