Welcome to Shamal Communications!

Established in 2004, Shamal Communications is a leading independent, full service public relations consultancy based in Dubai.

As a bespoke boutique agency, we effectively manage market perceptions by working hand-in-hand with our clients, to build a positive, informed opinion among their target audiences.

We deliver strategic, focused, creative and cost-effective English-Arabic communications’ solutions that enable our clients to successfully position their businesses and brands, whether in a corporate or consumer environment. Our work helps enhance their visibility in a highly competitive and rapidly changing, digital marketplace.

We work across a broad spectrum of industry sectors, with media reach across the GCC and the wider region, as well as offering international exposure in over 30 countries through our global network of partner agencies.

Our team of dedicated, public relations professionals has direct experience and an in-depth understanding of the region’s media landscape and are committed to consistently developing brands in a dynamic, credible and trustworthy fashion.

What clients say about us

“Shamal Communications was appointed as the agency to assist Katara Hospitality with specific PR services during the launch process. It proved to be a fortunate choice, as we found Shamal not only a reliable PR agency, but also a valuable advisor and a trusted partner that stood by our side through the duration of the project and beyond, having had a major contribution to the overall success of the event.”

Tamara Khalil,
Corporate Director - Marketing and Communications at Katara Hospitality

“Shamal’s 360° understanding of what makes the tourism industry tick combined with years of experience working in the tourism sector makes them the perfect business partner for Arabian Travel Market. Having worked with the team since 2010, I have witnessed first-hand their commitment to delivering an outstanding service and I have complete confidence in their ability to deliver a creative and focused strategic campaign year-on-year. Nothing is ever too much trouble, case in point being their fantastic onsite press office organisation and management, this has allowed ATM to build an excellent relationship with media and has ensured our key messages reach the right people every time.”

Fiona Ashton,
Marketing Manager, Arabian Travel Market, REED Exhibitions

“As a homegrown hotel operator in a region where new properties and big names crowd the media agenda, ensuring that we position the TIME Hotels brand in the right way and clearly differentiate ourselves in the market has been our goal from day one. Shamal has been instrumental in driving this forward, and their strategic advisory capabilities are a valuable addition to our own in-house expertise.”

Mohamed Awadalla,
CEO, TIME Hotels

“Shamal Communications have been integral to driving awareness and getting our voice heard when it comes to tackling industry issues within the facilities management arena. Working with the team at Shamal has given us the opportunity to take our message to different outlets and communicate with both our clients and end users through new channels. They have a fantastic understanding of the complexity and opportunities surrounding sustainability and technical innovation, which is integral to what we do as a company; and have helped us consolidate our position as a pioneer in this area.”

Markus Oberlin,
CEO, Farnek

“Congratulations in your successful journey and the new rebranding. Your success in the market is a reflection of the dedication and hard work that you have put in. I wish you years of success and we look forward to continue working with Shamal Communications.”

Abdulla Bin Sulayem,
CEO, Seven Tides

“We have been working with Shamal Communications for many years now. They have proven themselves, time and time again, to be consummate PR professionals bringing creativity, ideation and added value to our communications programs in the Middle East. Shamal Communications are a highly organized, structured, professional and well-connected PR agency in the region. They have good relationships with the media across a wide range of publications, both trade and business, and achieve outstanding levels of coverage for us each time we work together. Most importantly we have a great relationship with Shamal and they are a pleasure to work with.”

Fiona D’Arcy,
CMO, Linesight

“The region’s real estate market is an industry sector that has commanded plenty of attention over the last decade. The Shamal team has been, and continues to be, our key strategic partner with a thorough understanding of our business and corporate culture linked to unmatched capabilities in terms of communicating our expertise and asserting our position as a market leader in the UAE through their large network of media contacts in key industry sectors.”

John Stevens,
Managing Director, Asteco

“Shamal Communications was appointed as the agency to assist Katara Hospitality with specific PR services during the launch process. It proved to be a fortunate choice, as we found Shamal not only a reliable PR agency, but also a valuable advisor and a trusted partner that stood by our side through the duration of the project and beyond, having had a major contribution to the overall success of the event.”

Tamara Khalil,
Corporate Director - Marketing and Communications at Katara Hospitality

“Shamal’s 360° understanding of what makes the tourism industry tick combined with years of experience working in the tourism sector makes them the perfect business partner for Arabian Travel Market. Having worked with the team since 2010, I have witnessed first-hand their commitment to delivering an outstanding service and I have complete confidence in their ability to deliver a creative and focused strategic campaign year-on-year. Nothing is ever too much trouble, case in point being their fantastic onsite press office organisation and management, this has allowed ATM to build an excellent relationship with media and has ensured our key messages reach the right people every time.”

Fiona Ashton,
Marketing Manager, Arabian Travel Market, REED Exhibitions
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