Careers
Digital Manager
As Shamal Communications Digital Manager, you will be responsible for developing strategies, producing quality content, analysing usage data, and managing projects and campaigns for a diverse range of B2B and B2C clients as part of a busy communications team.
The successful applicant will manage a range of existing digital accounts and be instrumental in driving account wins.
Responsibilities
As Digital Manager, you will have responsibility for:
- Developing creative and engaging digital strategies
- Managing the day-to-day handling of all client social media channels such as LinkedIn, Facebook, Twitter, and Instagram, adapting content to suit different channels
- Oversee, plan and deliver content across different platforms using scheduling tools
- Create engaging multimedia content across multiple platforms by working with clients or outsourcing
- Manage paid-for digital campaigns including geo-targeted lead-generation, SEO, boosting and advertising.
- Develop key relationships with influencers across the social media platforms
- Undertake audience research
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
- Analyse competitor activity
- Recommend improvements to increase performance
- Set targets to increase brand awareness and increase customer engagement
- Manage a budget for social media activities
- Educate other staff on the use of social media and promote its use within the agency
- Regularly liaise with clients
- Attend networking events and relevant business group meetings
- Develop plans for new business acquisition
Skills required:
- A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
- Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
- Knowledge and understanding of algorithms and search engine optimisation
- Creative skills for contributing new and innovative ideas
- Strong communication and people skills for articulating ideas to colleagues and clients
- Excellent team working, collaboration and networking skills
- Organisational skills, with the capacity to prioritise and work across multiple projects
- Project and campaign management skills
- Skills in data analysis and interpreting statistics
- An eye for detail and the ability to work accurately
- A good understanding of regional industry trends that have the potential to impact clients
- Solid business acumen and commercial awareness
- Fluent in English, working knowledge of Arabic would also be an advantage
The successful candidate will work closely with all teams within Shamal Communications and report to the General Manger. You will be based in the heart of the hustle and bustle of Jumeirah Lakes Towers, with good transport links just a short walk away.