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  • Leading GCC FMCG importer says plant-based meat substitutes, dates, grains, pulses and nuts as some of the trending food products across UAE ahead of Eid Al Fitr celebrations
  • Truebell adding brands that fit into trending categories to expand their portfolio

UAE-headquartered Truebell, a leading GCC importer of fast-moving consumer goods (FMCG) has highlighted plant-based meat replacements, dates, grains, pulses and nuts – key trending food products in UAE stores ahead of Eid Al Fitr – as products of interest as it continues its expansion across the region.

In line with Eid food trends, the retail and food services division of the company is looking to expand its portfolio with a wide variety of new flavours to suit the UAE’s diverse palates over the next 12 months.

Truebell Director Jitendra Gandhi, said: “Amid the various nutritional programmes on the market today, plant-based diets as well as meat replacements are becoming particularly prominent and we as a regional FMCG importer have certainly noticed this increasing trend as we look ahead to the Eid Al Fitr celebrations and beyond.

“Products such as dates, grains, pulses, nuts and plant-based meat replacements including seitan, tempeh and tofu - which will be commonly used for dishes such as hummus, al hares, ouzi, ferni, aishu laham and fouga over the Eid - are gaining traction across the region and over the next 12 months we will looking to add brands that fit into these categories to our ever-expanding portfolio.

To date this year, one of Truebell’s prime focuses has been the introduction of a wide variety of new flavours for the region’s multi-national palate with the retail and food services division of the company entering into exclusive distribution agreements with a number of leading brands from Japan, Brazil, Philippines, Serbia, USA and the UK.

“These new partnerships further underpin our expansion plans in the retail and food sector following the opening of our new state-of-the-art distribution centre in September last year,” Gandhi added.

“The 25,000sqm fulfilment centre, which is located in Dubai Industrial Park, allows us to accommodate a wider range of dry, frozen and chilled goods in greater volumes. This facility was custom-built and incorporates technology, which enables us to provide exceptionally efficient service, delivering the freshest, top quality products to our customers.”

Truebell’s retail and food services business continues to benefit from the Gulf’s favourable geography and the ongoing growth in hospitality and retail. According to KPMG’s latest F&B sector survey, Dubai alone is home to 2,935 F&B outlets per million residents.

Adding to this, the latest data from Euromonitor International reveals the retail industry in the UAE is projected to increase 18% between 2018 and 2023 from US$55 billion to US$63.6 billion.

“Gandhi concluded: “Plans are already afoot to expand our wide-range of existing products with a particular focus on plant-based foods and probiotics as well as a wide range of new flavours for the region’s multi-cultural consumers. Further announcements are expected during the third and fourth quarters of 2019.”

For more information, please visit: https://www.truebell.org/

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