Acquisition adds 250 partner destinations; 120,000 subscribers, 8,000 new cycling routes and gives Outdooractive greater reach into the French market.
MountNpass, is the market leader in France for cycling tourism, with 250 destinations, 8,000 cycling routes, 120,000 subscribers and 60,000 fans on social networks and now integrated with Outdooractive will reach an audience of over 7.3 million outdoor enthusiasts.
Commenting on the acquisition, Hartmut Wimmer, Founder and CEO of Outdooractive, said: “mountNpass shares a real passion with the cycling community, covering the entire spectrum from weekend enthusiasts to professional riders, which is clearly evident, and highlighted by its market prominence.
“As such this will be a major benefit for all of our partners, subscribers and users, as well as equipping us with a significant opportunity for the company to broaden its activities and presence not only in France, which attracted 89 million international visitors in 2018, but internationally too.
“Whilst mountNpass will maintain its brand identity, this latest step in our journey, represents more of a leap, as we seek to develop our product offering and reach out to broader audience, both geographically and in terms of profile,” added Wimmer.
The mountNpass project was founded in 2015 by current CEO, Frédéric Blavoux, borne out of a passion for cycling. Finding and sharing the best routes and the most beautiful destinations, to cover a range of cycling experiences including road, mountain biking, family and sports.
Cycling in Europe is becoming evermore popular, with more than 20 million bicycles sold annually, Germany being the largest market. However, in terms of the cycling tourism, the benefit to the European economy was estimated by the European Parliament in 2012 to be worth 44 billion euros, with 2.2 billion cycle tourism trips and 20 million overnight stays.
Frédéric Blavoux, Founder and CEO of mountNpass, added "By joining the Outdooractive group, the objective is twofold: to ensure the company's sustainability on the one hand and to expand internationally on the other, while enriching our products and services for a wider audience, on a wider playing field. A wonderful opportunity for our professional partners and our users.”