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Nadia Ibrahim to drive environmental strategy at total FM company, including carbon and energy management, waste management and water saving initiatives

Leading UAE-based technology and sustainability-driven facilities management (FM) company Farnek has boosted its executive team, promoting Nadia Ibrahim to Head of Consultancy, responsible for driving Farnek’s sustainability strategy.

Having previously worked in Farnek’s waste management department, Ibrahim will now be managing Farnek’s award-winning consultancy division, responsible for all activities related to sustainability, such as auditing energy efficiency, water saving and recycling initiatives, as well as waste management schemes, using a number of tools including Farnek’s own Optimizer software programme.

Ibrahim has over 12 years’ experience, throughout the Middle East and India and has a master’s degree in environmental management, is an ISO Lead Auditor with NEBOSH certifications and is a Green Globe Accredited auditor.

Markus Oberlin, CEO, Farnek, said: “Nadia has been working with us for almost two years now and besides corporate knowhow, brings a wealth of experience in multidisciplinary sustainable planning and design projects and unparalleled knowledge of health, safety and quality programmes, audits and inspections.

“A key element of the role will be showcasing to our clients, not only the latest technology and techniques to reduce energy, water and waste and the positive impact that has on their carbon emissions, but it is essential that we show businesses how much money they can save – it really is a win-win situation,” he added.

Ibrahim will direct a team of energy efficiency engineers, auditors and sustainability performance consultants who are working across a number of industry sectors in the UAE including hotels and hospitality, retail, commercial offices and residential properties. 

“I have been a sustainability specialist for over a decade now and I am particularly keen to generate even greater awareness of Farnek’s consultancy and our capabilities and of course our unrivalled credentials

“In terms of energy output and water consumption, we can carry out audits, monitor, measure, manage and benchmark, using our Optimizer software. Based on these results we can then also calculate levels of carbon emissions and create a reduction and management programme.

“We also have a range of sustainable products from solar technology to energy and water saving modules and devices.

“Waste management is also a major concern for many businesses, especially the food and beverage departments within hotels. Simply following a strategy of reduce, reuse and recycle, many hotels are now learning how to dramatically lower their food costs,” added Ibrahim.

Earlier this year, Farnek celebrated a decade of achievement with international sustainability certification body Green Globe – having audited and certified 100 hotels and leisure facilities from 24 different hotel chains, in 38 cities across 14 countries in the MENA region.

With Farnek’s support, the process of Green Globe certification has enabled members to save over 180 million kWh of energy, worth over US$20 million and nearly two million cubic metres of water which would have cost almost US$5 million dollars over the last 10 years.

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