About US

Established in 2004, Shamal Communications (SC) is a leading independent, full service public relations consultancy based in Dubai. We effectively manage market perceptions by working hand-in-hand with our clients to build a positive, informed opinion among their target audiences.

SC delivers strategic, focused, creative and cost-effective English-Arabic communications solutions that enable our clients to successfully position their businesses and brands. Our work helps enhance their visibility in an increasingly crowded and highly competitive commercial environment.

B2B specialists with over a decade of experience across different industry verticals, we custom-create effective communications strategies for both high profile corporate clients and new-to-market businesses.

SC works with specialist English and Arabic writers with PR and journalistic backgrounds and leverages the strengths of our in-house professional resources to deliver results across traditional print media and broadcast channels, as well as the fast-paced digital and social media arena.

A proven track record of success, keen insight into client motivations and an in-depth understanding of the regional markets in which we operate, is the basis for SC's expertise in the B2C arena.

From new restaurant brands to healthcare services, we bring senior level strategic advisory capabilities and dynamic campaign strategies to the table. Furthermore, we are experienced in providing solutions throughout the entire communications spectrum, providing our clients with the quality assurance and the results they demand.

We’ll ask plenty of questions to ensure we understand your business and objectives, and then research, devise and implement effective campaigns – on time and to budget – delivering results that exceed expectations.

Our experienced team provide strategic advice for success around business critical issues, plans and projects, as well to public affairs campaigns and engagement with stakeholders and communities. This is in addition to providing support for major bids

Turnkey corporate event management is another aspect of the communications mix where SC can add value to your business through effective message dissemination.

We manage all aspects of an event, from A to Z, whether it’s participation at a major conference or industry seminar, through to product launches, exhibitions, press conferences or full on-site press office organisation. The SC team can also take care of venue booking, set-up and on-site branding.

Social media is regarded today as an impactful and efficient tool in shaping perceptions, promoting businesses and driving revenue. Powerful and often unpredictable, digital media works best when looked at holistically, integrated in the wider marketing strategy.

At Shamal Communications, we approach digital media from a strategic perspective. We look in detail at our clients’ business model and, with an analytical outlook of all MARCOM components, design social media strategies aimed at supporting the wider goals of the businesses we serve while complementing the marketing mix. In turn, this helps to drive revenue.


SC retains a team of experienced English and Arabic writers, with both PR and journalistic backgrounds. Our expertise covers disciplines as diverse as finance and pharmaceuticals, automotive and aviation, along with civil engineering, travel, energy and retail.

SC can produce professionally written, feature-length articles tailored to the readership of a specific industry sector or publication. These are ideal for promoting your organisation from an issues-led standpoint.

SC is particularly skilled at managing cross-border PR requirements. Our vastly experienced Arabic writers maintain the highest linguistic standards throughout the region, ensuring your communications reach audiences in a language they will accept and understand.

SC can manage all aspects of a high profile announcement, from strategic media invites to the preparation of press packs, speeches and client briefings. We can also take care of venue booking, set-up and branding.

SC has considerable experience in the management of on-site press offices for high profile international events. These cover the full spectrum of industry seminars, product launches, exhibitions, press conferences and on-site press offices.